Catherine Yeo discusses her new book: The Creator Revolution

Episode 45 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Catherine Yeo -
creator and author of new book - The Creator Revolution: How
Today’s Creative Talents Are Shaping Our Tomorrow


In this episode we 


discuss the seven characteristics of a creator

examine Wikipedia's guidelines around notability and why this
leads to fewer creators benefitting from their own Wikipedia
pages

ask whether the steam has gone out of the creator economy

debate whether the future lies in tools or platforms?



Check out the Influencer Marketing Lab  for full show notes
and related useful links


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Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.