Abha Gallewale, global social strategy manager at ASICS talks sport creators

Episode 46 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.

This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Abha Gallewale,
global social strategy manager at sportswear brand, ASICS


In this episode we: 


Discuss how ASICS puts athlete sponsorship contracts together
which take into consideration content quality, not just medals
won

Consider the importance of ASICS's brand values guiding the
sportswear firm 

Explore measuring return on investment for the athletes’ work
as brand influencers



This interview was recorded in May 2022. 


Check out the Influencer Marketing Lab  for full show notes
and related useful links


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Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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