Ian Forrester of DAIVID on effective influencer marketing measurement

Episode 47 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.


This podcast is sponsored by Tagger the data-driven influencer
marketing platform and social listening tool.


This week Scott Guthrie is in conversation with Ian Forrester,
founder and CEO of DAIVID, an advertising research company
building a ‘house of influencer insight’ proposition. 


We discuss influencer marketing's WHAT metrics of impressions,
reach, likes, shares, comments, site visits and sales and then we
explore why these should be augmented with the WHY metrics of
attention, emotions and memory creation. Shifting data collection
to insight learnings and improved effectiveness. 


Check out the Influencer Marketing Lab for full show notes
and related useful links.


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

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