Sammy Albon - Creator turned Senior Campaign Director

Episode 49 of the Influencer Marketing Lab - a weekly podcast
tracking the growth spurts and growing pains of influencer
marketing.

The Influencer Marketing Lab is a paid partnership with Tagger by
Sprout Social a global leader in revolutionizing how top brands
and agencies harness data and analytics to drive creator and
influencer marketing strategies.

This week Scott Guthrie is in conversation with Sammy Albon,
Senior Campaign Director at agency, What They Said. 


In this episode we discuss: 


What authenticity means from the point of view of a creator
and from a brand's point of view

Why A is for authenticity and affinity. But why A is for All

We talk de-influencing

The benefits of long-term brand collaborations with creators

How brands can effectively work with creators in their
promoted media






Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

And sign up to Creator Briefing the weekly newsletter from
Scott Guthrie providing a breakdown of all the major news from
the creator marketing industry alongside his insight and
analysis. 


Check out the Influencer Marketing Lab for full show notes,
related useful links and a transcript.

Don't forget to sign up for the companion newsletter The Creator
Briefing ( https://www.creatorbriefing.com/ ) - the weekly
newsletter from Scott Guthrie which provides a breakdown of all
the major news from the creator marketing industry alongside his
insight and analysis.