DC80: Calculating ROI for Usability at Ford Motor Company with Chad Esselink

Time for another wordcast episode, this time on ROI. Chad
Esselink from the Ford Motor Company joins Tim Keirnan for a
discussion on calculating return on investment for UX projects
and forming a usability team. While at Ford, Chad used case
studies backed with return on investment calculations to get
buy-in from his superiors to create the Creative Design &
Usability team.
We all think we know about usability's ability to cut costs, but
Chad tells us that increased throughput is just as important (and
quite different). When should we use one and not the other while
attempting to persuade executives that usability pays for itself
and more?
Throughput. Cost cutting. Know the difference! And no, I'm not
going to tell you in the show notes, you have to listen.