DC165 Interview: Matt Ranta on Improving UX for E-Commerce

Matt Ranta, head of practice at Nimble Gravity, joins Tim for a
discussion on how companies can and should improve their digital
interactions with customers, whether they are B2B or B2C. Whether
it's in email messages or web pages, details matter.


03:47 The importance of proofreading marketing email
messages.
08:03 Use new image formats like webp and AVIF to increase speed
of a website and its SEO.
17:06 Test a website with browsers besides Chrome, which not
everyone will use.
22:00 Competitive intelligence tools and keywords
25:30 The useful website evaluation optimization tool
https://pagespeed.web.dev/
28:20 In 2023 people are still not labeling images with alt
tags
30:20 Allowing content to be buried deep because of not using
pagination properly on web pages
35:34 Disavowing bad back links from undesirable sites you may
not want to be associated with, and/or a website that is a link
farm
40:22 Do not hide the search bar on the home page or other
pages. 


Make sure to read Matt's excellent article 10 Opportunities for
Improving Your Digital Performance.