DC166 Interview: Publisher Barry McBride on Content Strategy at The Orange and Brown Report

Barry McBride joins Timothy Keirnan to discuss the history and
content strategy of The Orange and Brown Report, an independent
news and analysis business catering to Cleveland Browns football
fans. The Orange and Brown Report offers both free and paid
subscription tiers of news and interaction with its beat writers
and analysts.
Across 80 minutes, Barry talks about:
* The origin of his Cleveland Browns fan advocacy and
community-building in 1995, when Browns ownership and the NFL
betrayed Browns fans by moving the team to Baltimore and the
legacy media refused to cover all aspects of the story.
* HIs first website, Greedwatch.com
* His second website, BrownsTNG (The Next Generation)
* How legendary Browns former QB Bernie Kosar and his family
helped Barry create Bernie's Insiders, a startup that
professionalized Barry's concept with credentialed news
reporters.
* The transition to The Orange and Brown Report and further
maturation of the concept.
* Plans for the future of the OBR.


You can find the Orange and Brown Report at
www.theobr.com


Tim's book recommendations:
Managing by Values by Blanchard
(https://bkconnection.com/books/title/managing-by-values)



Learning to Scramble by Kosar
(https://clevelandlandmarkspress.com/book_details.php?bid=27#&panel1-1)



Almost Too Good: The Undefeated 1948 Cleveland Browns
(https://mcfarlandbooks.com/product/just-too-good/)