DC156 Critique: 2016 Scion FR-S

Five years and 50,000 miles in the making, this critique of the
2016 Scion FR-S (aka Subaru BRZ or Toyota 86) puts the long in
longitudinal review! Cohosts Eric and Ryan return to help Tim
discuss the complete customer experience with the car from
encounter, to decision, to purchase, to initial use, to
longitudinal reflection.
The "Toyobaru" is in our opinions one of the most successful
user-centered car designs we've ever experienced. Toyota and Subaru
aimed this car at a narrow customer segment and created something
with an enthusiastic following and enough sales to continue the
model into a second generation. It never tries to be all things to
all people, but rather succeeds in creating passion and loyalty in
its customers' hearts.
This episode is way longer than usual at 100 minutes so here are
the segment timings:
00:00-51:00 Encounter, Decision, Purchase, Initial Use
51:00-1:07:34 Longitudinal Use and Final Year
1:07:35-1:21:19 Second Generation Improvements
1:21:20-1:40:33 Special Guest and Conclusion A design this pure,
with a customer base so well defined, is proof that large
corporations can delight customers if an executive champion and a
dedicated team work in concert to achieve their customer-centric
goal.