Affiliate Dialogues

In this episode I talk with Javier Gomez, COO at New Mall Media and social media manager for DJ Sound España, about affiliate and performance marketing across Europe and Latin America.


He shares his insights on: Why Madrid has become Europe's biggest gateway to Latin America Why some Latin American affiliate markets are now moving faster than Europe How he balances a COO role with being a social media manager for a techno festival brand


Javier Gomez on LinkedIn: https://www.linkedin.com/in/javiergomezhernando/?locale=en New Mall Media: https://newmallmedia.com/


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In dieser Episode spreche ich mit André Koegler, Chair des APMC und Strategic Partnerships Lead bei impact.com, über die erste jemals veröffentlichte konsolidierte Marktzahlenerhebung für Affiliate und Partner Marketing in Deutschland, und was die Zahlen wirklich bedeuten.


Er teilt seine Insights zu: Warum jeder vierte Online-Sale in Deutschland Affiliate Marketing involviert Warum Last-Click Attribution nur die Hälfte des realen Impacts zeigt Welche Branchen bereits gewinnen, und welche Geld liegen lassen Was jede Brand jetzt über Partnerprogramme wissen muss


André Koegler auf LinkedIn: https://www.linkedin.com/in/andre-koegler/ APMC Marktzahlen: https://www.apmc.online/marktzahlen/ Buch: https://andre-koegler.de/partner-renaissance/


This episode is also available in English.


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In this episode I'm talking with André Koegler, Chair of the APMC and Strategic Partnerships Lead at impact.com, about the first ever published comprehensive market study for affiliate and partner marketing in Germany, and what the numbers really mean.


He shares his insights on: Why 1 in 4 online sales in Germany involves affiliate marketing Why last-click attribution only shows half the real impact Which industries are already winning, and which ones are leaving money on the table What every brand needs to know about partner programs right now


André Koegler on LinkedIn: https://www.linkedin.com/in/andre-koegler/ APMC Market Study: https://www.apmc.online/marktzahlen/ Book: https://andre-koegler.de/partner-renaissance/


Originally recorded in German, English version synchronized with ElevenLabs.


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Today I'm talking with Marshall Nyman, Founder & CEO of NYMO & Co., one of the most recognized affiliate marketing agencies for early-stage D2C brands, about what the future of affiliate marketing really looks like.


He shares his insights on: How content is becoming the new performance layer What early-stage D2C brands consistently get wrong about affiliate The shift from distribution channel to full media business How LLMs and AI are already reshaping how coupons get discovered


Connect with Marshall Nyman on LinkedIn: https://www.linkedin.com/in/marshalljnyman/ LinkedIn NYMO & Co.:https://www.linkedin.com/company/nymo-co/ Website NYMO & Co.: https://nymo.co/


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