11 - Affiliate Fraud Uncovered: Why Collaboration Is Key with Robert Bratzke

Today, I’m joined by Robert Bratzke, Head of
Affiliate Marketing at preisvergleich.de – known not only for his
expertise in performance marketing, but also as the “feel-good
manager” of his team.


In this episode we dive into:
What affiliate fraud really looks like – from fake leads to
identity theft
Why cooperation between advertisers, publishers & networks is
crucial
How to detect red flags – and what tools help prevent fraud
What needs to change in the industry to better protect budgets
& trust


Note: This episode is in
German, as it focuses on the German
market.


Connect with Robert:
https://www.linkedin.com/in/robertbratzke/
https://www.linkedin.com/company/preisvergleich-de/


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