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#168 - How to Build Global Influence with Christian Muche

57 Minuten
Christian Muche has built some of the most influential marketing platforms in the world by thinking globally long before remote work was normal.

In this episode of NEW TREND SOCIETY, we sit down with Christian Muche, founder of POSSIBLE and former Yahoo executive, to unpack his journey from running global partnerships with FIFA, to launching massive conferences like DMEXCO, to building one of the most important senior marketing events in the U.S.

We dive deep into how Christian built a powerful U.S. network from the other side of the world, how he convinced Elon Musk to appear on stage and why in-person experiences still matter more than ever in a hyper-digital world.

#167 - How to Build a Career on Overdelivering, Obsession & Daily Storytelling with Adrian Per

55 Minuten
In this episode we sit down with filmmaker, creative director, and viral storyteller Adrian Per - the man who redefined what daily content can look like.Adrian opens up about his 15-year journey behind the camera: from dropping out of school, delivering food in Los Angeles, and having only $13 in his bank account, to shooting Super Bowl commercials, directing for global artists, and earning a double-platinum plaque from a behind-the-scenes photo.

#166 Social Hacking a $25M Brand, Gen Z Marketing & Clear Protein with SEEQ Co-Founder Hannah Perez

49 Minuten
In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning cultural hacks into explosive brand growth.

Hannah shares how SEEQ sold out its first 4,000 units through simple sampling videos, caught Mark Cuban’s attention without pitching, and turned TikTok stunts - from “North Pole” deliveries to a 150-person Peach Beach event - into a real community.

She breaks down SEEQ’s content strategy, social-hacking mindset, and how the brand scales across TikTok, Instagram, Target and Costco.

#165 - How To Turn AI Prompts Into Studio-Quality Ads with Robert Schönholz

47 Minuten
In this episode, Benjamin talks with Robert Schönholz, founder of laria.ai, about how tools like Sora are revolutionizing video creation.

Robert explains why structured prompts are the secret to cinematic AI videos and how brands can turn simple ideas into studio-quality ads.

We dive into practical AI workflows, from splitting creative tasks across models to using presets for fast, on-brand results. Robert also shares why he’s building in Berlin, what it takes to bootstrap an AI company, and how authenticity will always beat automation in the long run.

#164 - 90 Years of Bold Branding: How Jägermeister Reinvents the Party with Sven Schindler

33 Minuten
For nearly a century, Jägermeister has been more than a drink, it’s a cultural icon.

In this episode, Benjamin Diedering sits down with Sven Schindler, Global Head of Digital & Experiential Marketing at Jägermeister, to explore how a heritage brand stays fresh, bold, and relevant in a world that’s drinking less.

Sven shares how Jägermeister’s legendary activations - from the first-ever football jersey sponsorship to collaborations with Pantone, Santa Cruz Skateboards, and the immersive Sensory Voyage - prove that innovation and storytelling are in the brand’s DNA.

Discover what it takes to keep a 90-year-old brand at the heart of youth culture, build authentic communities, and create campaigns that make even your mom talk about them.
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Über diesen Podcast

NEW TREND SOCIETY ist der Podcast über Marketing, spannende Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX Founder Benjamin Diedering lädt Kreative, Gründer*innen und Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach ihren Beobachtungen und Learnings zu fragen.
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Photo & Video Production Agency based in Leipzig. Working Worldwide. - BDX MEDIA
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NEW TREND SOCIETY
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Ø 43 Min.
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