Podcaster
Episoden
31.12.2025
57 Minuten
Christian Muche has built some of the most influential marketing
platforms in the world by thinking globally long before remote
work was normal.
In this episode of NEW TREND SOCIETY, we sit
down with Christian Muche, founder of POSSIBLE
and former Yahoo executive, to unpack his journey from running
global partnerships with FIFA, to launching massive conferences
like DMEXCO, to building one of the most important senior
marketing events in the U.S.
We dive deep into how Christian built a powerful U.S. network
from the other side of the world, how he convinced Elon Musk to
appear on stage and why in-person experiences still matter more
than ever in a hyper-digital world.
Mehr
11.12.2025
55 Minuten
In this episode we sit down with filmmaker, creative director,
and viral storyteller Adrian Per - the man who redefined what
daily content can look like.Adrian opens up about his 15-year
journey behind the camera: from dropping out of school,
delivering food in Los Angeles, and having only $13 in his bank
account, to shooting Super Bowl commercials, directing for global
artists, and earning a double-platinum plaque from a
behind-the-scenes photo.
Mehr
26.11.2025
49 Minuten
In this episode of NEW TREND SOCIETY, we are talking with Hannah
Perez, co-founder of SEEQ Clear Protein, about building a new
product category, going viral on TikTok, and turning cultural
hacks into explosive brand growth.
Hannah shares how SEEQ sold out its first 4,000 units through
simple sampling videos, caught Mark Cuban’s attention without
pitching, and turned TikTok stunts - from “North Pole” deliveries
to a 150-person Peach Beach event - into a real community.
She breaks down SEEQ’s content strategy, social-hacking mindset,
and how the brand scales across TikTok, Instagram, Target and
Costco.
Mehr
12.11.2025
47 Minuten
In this episode, Benjamin talks with Robert
Schönholz, founder of laria.ai, about
how tools like Sora are revolutionizing video
creation.
Robert explains why structured prompts are the
secret to cinematic AI videos and how brands can turn simple
ideas into studio-quality ads.
We dive into practical AI workflows, from
splitting creative tasks across models to using presets for fast,
on-brand results. Robert also shares why he’s building in
Berlin, what it takes to bootstrap an AI
company, and how authenticity will always beat
automation in the long run.
Mehr
29.10.2025
33 Minuten
For nearly a century, Jägermeister has been more than a drink,
it’s a cultural icon.
In this episode, Benjamin Diedering sits down with Sven
Schindler, Global Head of Digital & Experiential Marketing at
Jägermeister, to explore how a heritage brand stays fresh, bold,
and relevant in a world that’s drinking less.
Sven shares how Jägermeister’s legendary activations - from the
first-ever football jersey sponsorship to collaborations with
Pantone, Santa Cruz Skateboards, and the immersive Sensory Voyage
- prove that innovation and storytelling are in the brand’s DNA.
Discover what it takes to keep a 90-year-old brand at the heart
of youth culture, build authentic communities, and create
campaigns that make even your mom talk about them.
Mehr
Über diesen Podcast
NEW TREND SOCIETY ist der Podcast über Marketing, spannende
Persönlichkeiten und die Trends von Morgen. Podcast Host und BDX
Founder Benjamin Diedering lädt Kreative, Gründer*innen und
Marketing Executives ein, um sie nach ihren Tipps und Tricks, nach
ihren Beobachtungen und Learnings zu fragen.
Kommentare (0)