NEW TREND SOCIETY

In this episode of NEW TREND SOCIETY, we are talking with Hannah Perez, co-founder of SEEQ Clear Protein, about building a new product category, going viral on TikTok, and turning cultural hacks into explosive brand growth. Hannah shares how SEEQ sold out its first 4,000 units through simple sampling videos, caught Mark Cuban’s attention without pitching, and turned TikTok stunts - from “North Pole” deliveries to a 150-person Peach Beach event - into a real community. She breaks down SEEQ’s content strategy, social-hacking mindset, and how the brand scales across TikTok, Instagram, Target and Costco.

In this episode, Benjamin talks with Robert Schönholz, founder of laria.ai, about how tools like Sora are revolutionizing video creation. Robert explains why structured prompts are the secret to cinematic AI videos and how brands can turn simple ideas into studio-quality ads. We dive into practical AI workflows, from splitting creative tasks across models to using presets for fast, on-brand results. Robert also shares why he’s building in Berlin, what it takes to bootstrap an AI company, and how authenticity will always beat automation in the long run.

For nearly a century, Jägermeister has been more than a drink, it’s a cultural icon. In this episode, Benjamin Diedering sits down with Sven Schindler, Global Head of Digital & Experiential Marketing at Jägermeister, to explore how a heritage brand stays fresh, bold, and relevant in a world that’s drinking less. Sven shares how Jägermeister’s legendary activations - from the first-ever football jersey sponsorship to collaborations with Pantone, Santa Cruz Skateboards, and the immersive Sensory Voyage - prove that innovation and storytelling are in the brand’s DNA. Discover what it takes to keep a 90-year-old brand at the heart of youth culture, build authentic communities, and create campaigns that make even your mom talk about them.

What happens when art, motorsport, and streetwear collide?In this episode, Benjamin Diedering sits down with Max Vandenberg, Creative Director at Race Service in Los Angeles, the creative powerhouse redefining what car culture looks like in 2025. From designing an “anti-art car” for Mercedes-AMG to creating fashion lines with Michelin and throwing afterparties at Formula 1, Max shares how Race Service blends design, storytelling, and community to make motorsport culturally relevant again. A must-listen for anyone building brands at the intersection of culture, creativity, and speed.