#168 - How to Build Global Influence with Christian Muche

Christian Muche has built some of the most influential marketing
platforms in the world by thinking globally long before remote
work was normal.


In this episode of NEW TREND SOCIETY, we sit
down with Christian Muche, founder of POSSIBLE
and former Yahoo executive, to unpack his journey from running
global partnerships with FIFA, to launching massive conferences
like DMEXCO, to building one of the most important senior
marketing events in the U.S.


We dive deep into how Christian built a powerful U.S. network
from the other side of the world, how he convinced Elon Musk to
appear on stage and why in-person experiences still matter more
than ever in a hyper-digital world.