#164 - 90 Years of Bold Branding: How Jägermeister Reinvents the Party with Sven Schindler

For nearly a century, Jägermeister has been more than a drink,
it’s a cultural icon.


In this episode, Benjamin Diedering sits down with Sven
Schindler, Global Head of Digital & Experiential Marketing at
Jägermeister, to explore how a heritage brand stays fresh, bold,
and relevant in a world that’s drinking less.


Sven shares how Jägermeister’s legendary activations - from the
first-ever football jersey sponsorship to collaborations with
Pantone, Santa Cruz Skateboards, and the immersive Sensory Voyage
- prove that innovation and storytelling are in the brand’s DNA.


Discover what it takes to keep a 90-year-old brand at the heart
of youth culture, build authentic communities, and create
campaigns that make even your mom talk about them.