#166 Social Hacking a $25M Brand, Gen Z Marketing & Clear Protein with SEEQ Co-Founder Hannah Perez

In this episode of NEW TREND SOCIETY, we are talking with Hannah
Perez, co-founder of SEEQ Clear Protein, about building a new
product category, going viral on TikTok, and turning cultural
hacks into explosive brand growth.


Hannah shares how SEEQ sold out its first 4,000 units through
simple sampling videos, caught Mark Cuban’s attention without
pitching, and turned TikTok stunts - from “North Pole” deliveries
to a 150-person Peach Beach event - into a real community.


She breaks down SEEQ’s content strategy, social-hacking mindset,
and how the brand scales across TikTok, Instagram, Target and
Costco.