#126 How Proof grows >71 % YOY in a "boring" industry (Nick Bhutani, VP of Marketing)

In this episode, Tim talks with Nick Bhutani, VP of Marketing at
Proof. The legal tech company is growing 71.7% platform signups
& first job executions YOY and is on track to reach €100M
ARR. Nick explains why operating in a "boring" industry can
actually be an advantage for creative marketing, how their most
successful campaign came to life, and why real people
consistently outperform anonymous company logos on LinkedIn. This
episode is a must-listen for B2B tech and AI companies that are
still missing the confidence to embrace bold marketing. Tune in
now!