Barbara Muckermann - Kempinski Hotels | The Good Life Business Model, Asset-Heavy Plays & The Power of Heritage

“There are a lot of logos in this industry. Very few brands.” When
Barbara Muckermann, CEO of Kempinski Hotels, drops a line like that
at the Hotel Adlon Kempinski Berlin, you sit up straight. What's
the difference between a real luxury brand and just a fancy logo,
you may ask? In the latest SMACK episode, Fritz gets the unfiltered
answer from Barbara. They're talking heritage, gravitas, and
turning the 'good life' into a serious business model. On the
table: - Logos vs. Brands Why most “luxury” brands are just logos
with attributes, and how a 170+ year-old brand gives Kempinski an
unfair advantage. - The Good Life Kempinski as the curator of joy:
open-to-the-city lobbies, locals in the bar, and giving guests
“permission to enjoy.” - Asset-Heavy, On Purpose Why Kempinski is
moving towards more asset control in a world obsessed with
asset-light models. Tune in now on all platforms and hear how one
of hospitality’s sharpest brand minds is steering a luxury icon
into its next chapter. Enjoy the show!