The Perfect Timing Trap | Alan Frei Solo Podcast

Most business ideas don’t fail because they’re inherently bad.
They fail because people wait for the “perfect moment” to start.





In this solo episode, Alan Frei breaks down why waiting for
perfect timing is one of the biggest traps in entrepreneurship
and how it kills otherwise great ideas. Drawing from years of
building (and missing) opportunities, he explains why markets
never feel ready, why overthinking often disguises fear, and how
momentum beats timing every single time.





Alan shares two practical frameworks he uses to move fast without
waiting for everything to align:





Why building a personal brand before launching a product
removes most timing risk

How the expansion vs. compression model helps spot
opportunities early, before the crowd

Why trusting your gut and acting early often matters more
than perfect research






This episode is part of Alan’s solo podcast series, where he
distills real-world lessons from entrepreneurship, startups,
marketing, and personal branding into short, focused episodes of
around 5-10 minutes.





If you’re sitting on an idea because “the timing isn’t right,”
this episode is for you.





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