How to Rank in AI Search for Real Estate Investors with Noah Parks

In this episode of The REI Marketing Weekly, I sit down with Noah
Parks from Bateman Collective to dive deep into how AI is
transforming search—and what that means for your real estate
investing business. If you’re wondering how sellers will find you
a year from now, this conversation is your playbook.





We explore the current landscape of AI-driven search tools like
ChatGPT and Google’s AI Max, and how they’re already shifting
buyer behavior. From the importance of your Google Business
Profile to crafting content that AI can actually find and cite,
Noah shares why these strategies are no longer optional if you
want to generate leads online.





Episode Timeline:


[0:00] - Meet Noah Parks and his role at Bateman Collective


[1:18] - What $65M in ad spend teaches about Google’s AI shift


[2:31] - How AI delivers direct answers vs. traditional search
options


[5:10] - Why this is the marketing tree you should’ve planted
years ago


[12:12] - Try this prompt: “Who’s the best cash buyer in [your
city]?”


[17:00] - The must-dos: Google Business Profile, reviews, and
updates


[24:00] - Real-world example of AI recommending a restaurant
using GMB data


[30:32] - What is Google’s AI Max and how it affects PPC


[32:12] - Why your site structure and content matters more than
ever


[37:00] - Dynamic landing pages and leveraging $62M in PPC data


[41:00] - How to contact Bateman Collective and get the AI Max
white paper





Key Takeaways:





AI search is accelerating fast – Tools like
ChatGPT, Grok, and Gemini are pulling traffic away from
traditional search engines, and you need to prepare now.


Your Google Business Profile is critical – This
is one of the most impactful and underutilized tools for being
featured in AI-powered local results.


AI only cites what already exists – If you
haven’t published content, you won’t be found. Start posting
relevant, keyword-rich, and helpful content consistently.


Google’s AI Max will change PPC – It’s shifting
from keyword-based to intent-based advertising. Your website
content will determine which page Google sends traffic to.


Search personalization is here – AI is
contextual, conversational, and hyper-local. Make sure your
online presence is optimized for your actual target audience.





Links & Resources:







Visit: Bateman Collective




Contact Noah: noah@batemancollective.com




Get the free Google Business Profile guide or AI Max white
paper by emailing Noah




Past Episode with Brandon Bateman (July 2024) – All about SEO
and Facebook Ads







If you found this episode helpful, be sure to follow, rate, and
review the podcast. And don’t forget to share it with your fellow
real estate investors—especially those looking to stay ahead of
the AI curve. Thanks for tuning in. See you in the next one!