Dominate Your Local Real Estate Market with Omnipresence Marketing with Tony Javier

Back by popular demand, my good friend Tony Javier, CEO of 10X
TV, joins me again on the show! In this episode, we go beyond
just talking about TV ads — we dive deep into the power of
consistency and strategic omnipresence in your real estate
marketing. Whether or not you’re currently using TV or radio,
this episode is packed with insights that will help you better
understand how to structure your campaigns for long-term success.





We break down what’s working in the market right now, the truth
about fluctuating ROI, how to properly track ad performance, and
why TV and radio are still effective—even in today’s fast-paced
digital landscape. Tony also shares why most investors are
mislabeling their leads and missing the real value of brand
exposure. If you want to create sustainable deal flow, this
episode will shift how you view marketing.








Episode Highlights & Timeline:


[0:00] – Introduction


[1:05] – Why this episode matters even if you’re not running TV
ads


[2:22] – What it means to “string your marketing together” for
omnipresence


[4:03] – Is TV still consistent in today’s market?


[6:52] – Why some investors see slower ROI—and why that’s okay


[8:51] – The real (and often overlooked) benefits of being seen
on TV


[10:06] – Common mistakes in ROI tracking that can mislead your
decisions


[13:32] – How staying consistent builds long-term brand recall


[15:03] – The “panic” problem: Why investors freak out over a 3X
ROI


[18:17] – Radio marketing breakdown: cost, targeting, and reach


[20:15] – Why Tony accepts breakeven campaigns for long-term gain


[22:16] – Omnipresence explained: dominating your local market


[25:10] – Data-backed insight: 90% of seniors search online after
seeing a TV ad


[28:33] – Why Midwest and Southern markets are ideal for TV


[30:12] – Who’s the best fit for 10X TV campaigns and how to
apply





5 Key Takeaways:





Consistency Wins – TV may not always deliver
explosive ROI every month, but staying consistent builds
credibility and long-term lead flow.


Track Smarter – Most investors misjudge ROI by
only measuring closed deals. Track pipeline deals and consider
all points of influence, not just the final click.


Build Omnipresence – TV, radio, Facebook,
postcards—when these channels work together, they amplify your
authority in the market.


TV Is Not Just for Big Players – With as little
as $7K/month in ad spend, even small investors can make a big
impact if they’re committed.


Leads Aren’t Always Where They Seem – Ask better
questions when qualifying leads to determine if TV or radio
played a role—even indirectly.





Links & Resources:







Apply to work with Tony Javier at 10XTV.co




Learn more about podcast production at cullermedia.com







If you enjoyed this episode, make sure to follow, rate, and share
the podcast. And don’t forget to leave a review—it helps us reach
more real estate pros who want to market smarter!