Podcaster
Episoden
02.09.2025
37 Minuten
In this episode of REI Marketing Weekly, I’m joined by Benmont
Locher, co-founder of Ramp REI, for a deep dive into the most
overlooked competitive edge in real estate investing: your brand.
We unpack how building a recognizable and reputable brand can
eliminate seller resistance before the conversation even
begins—and why generic, “We Buy Houses” marketing just doesn’t
cut it anymore.
Benmont brings real-world experience from helping grow one of the
largest home-buying companies in the Northeast and shares how
personal branding and cohesive marketing ecosystems are
outperforming isolated, transactional strategies. If you’re tired
of chasing cold leads or feel like your marketing is stuck in a
one-dimensional rut, this episode is your wake-up call. We talk
balance, longevity, and how brand equity isn’t just a feel-good
concept—it’s a cash-flow multiplier.
Timeline Summary:
[0:00] – Introduction
[1:10] – How branding can instantly eliminate seller objections
[2:34] – Why cohesive marketing outperforms disconnected channels
[7:10] – The rise of personal brand influence in a “trust
recession”
[10:22] – How Eric Brewer’s team phased out third-party leads
[11:06] – Creating a marketing ecosystem: Connecting your
channels for maximum impact
[13:00] – Long-term ROI: Why branding is your best sustainable
lead source
[15:22] – How to balance short-term lead gen with long-term brand
building
[18:41] – Social media, SEO, and the power of omnipresence
[22:08] – The marketing-to-fitness analogy: Why consistency wins
[27:11] – Tactical tips for building a brand with limited budget
and time
[30:41] – How AI and search behavior are shifting the branding
game
[34:00] – Doing more with less: How top REI teams triple
conversions with fewer leads
5 Key Takeaways:
Trust Comes Before Transaction – A strong brand
builds authority and lowers seller resistance before you ever get
on a call.
Disconnected Marketing = Confused Sellers – If
your ads, mailers, and social posts don’t align, you’re breaking
trust instead of building it.
Cold Tactics Have a Shelf Life – Relying on cold
calls and third-party leads may get you quick wins, but brand
building sustains your business long-term.
Marketing Ecosystems Outperform Lone Wolves –
Channels like direct mail, TV, SEO, and social need to “talk to
each other” to amplify your message.
Clarity Beats Virality – You don’t need to go
viral to build a brand—just be clear, consistent, and relatable
in your messaging.
Links & Resources:
RampREI.com – Learn more about Ramp’s training programs
Josh Culler on YouTube – Weekly videos on REI marketing,
branding, and content creation
If this episode gave you fresh ideas or confirmed your branding
instincts, take 30 seconds to follow the show, leave a review,
and share it with someone in your investor circle. You’ve got the
vision—now let’s build the brand that matches.
Mehr
19.08.2025
57 Minuten
In this episode of RE Marketing Weekly, I share a live training
where I walk through how to build a sustainable content machine
that drives leads consistently—without burning out. This is for
real estate investors who are tired of posting sporadically with
little return and want a repeatable system that builds momentum
over time.
I cover why content marketing is more essential than ever in the
age of AI, how to stay consistent, and what really makes content
connect with motivated sellers. From structuring your message for
impact to leveraging AI tools for unlimited content ideas, this
episode is full of practical strategies and examples that you can
apply right away—no fluff, just real tactics that work.
Episode Highlights:
[0:00] - The #1 reason real estate investors fail to stick with
content
[1:24] - Why AI-driven search makes local, relevant content more
valuable than ever
[3:02] - The secret to effective marketing: creating relevance
that actually connects
[5:05] - The power of nostalgia marketing and emotional hooks
[8:55] - Why repelling the wrong audience is just as important as
attracting the right one
[12:03] - The “bridge” analogy for turning content into a direct
line to your customers
[14:10] - Content vs. advertising—understanding their roles and
differences
[16:23] - Producing vs. documenting: how to choose the right
approach
[20:04] - Don’t let vanity metrics mislead you—focus on real ROI
[25:17] - How to balance content quality and quantity without
burning out
[33:14] - A live walkthrough on using ChatGPT to generate 50+
content ideas
[44:08] - Structuring short-form videos for maximum retention
[45:03] - 7 essential rules for building a content strategy that
lasts
[51:18] - What to do if you’re uncomfortable on camera (real
talk)
5 Key Takeaways:
Relevance is king. Content that connects
emotionally and practically with your audience will always
outperform generic, surface-level posts.
Consistency builds trust. You need a system that
allows you to show up regularly—sporadic effort leads to poor
results.
Use content as a bridge. Every piece of content
is a step closer to turning a stranger into a lead.
AI is your assistant, not your replacement.
Tools like ChatGPT can help you never run out of ideas—but the
value comes from your voice and perspective.
Focus on outcomes, not likes. A video with 50
views that brings in a $50K deal is more valuable than one with
100,000 views and no ROI.
If this episode helped you think differently about your
marketing, make sure to rate, follow, share, and leave a review.
Your feedback helps me reach more entrepreneurs who need this
kind of real-world strategy.
Mehr
05.08.2025
32 Minuten
In this episode of REI Marketing Weekly, I sit down with Joe
Cipollini, co-founder of The Ramp Skills Academy, to have the
no-fluff, tough-love conversation that real estate investors
desperately need right now. If you’re struggling with
inconsistent closings, underperforming lead pipelines, or a sales
team that feels out of sync, Joe breaks it all down—why it’s
happening, what you’re doing wrong, and how to fix it.
We dive into the philosophy and tactical execution behind
becoming a true professional in this industry. Joe shares
insights from working inside Eric Brewer’s high-performing
operation, which consistently brings in $1 million+ in wholesale
revenue per month. He also breaks down the “seven numbers” you
must be tracking, how sales and marketing can (and must) work
together, and what separates the top 1% of investors from
everyone else.
Timeline Summary:
[0:00] – Introduction
[2:22] – Why most real estate investors are struggling to stay in
business
[4:45] – How top performers are weathering the storm by aligning
sales and marketing
[8:15] – Pipeline health: Why what you do today affects your
revenue 150 days from now
[10:34] – The “Mamba Mentality” and how Kobe Bryant’s attention
to detail applies to sales
[15:16] – Delivering Mercedes-level customer service in your
seller conversations
[18:00] – What messaging works in today’s trust-deficit market
[20:15] – Why the first 90 seconds of a call can make or break a
deal
[25:06] – The 7 sales metrics that diagnose any bottleneck in
your funnel
[28:11] – Why relying too heavily on AI can kill your business if
fundamentals aren’t in place
5 Key Takeaways:
1. Pros vs. Amateurs – Professionals thrive by
obsessing over the details in sales and marketing. Amateurs blame
their leads and coast on past momentum.
2. Your Pipeline Is 150 Days Old – Revenue
issues today stem from poor marketing and sales execution months
ago. Track it and fix it before it’s too late.
3. Fix the Funnel with 7 Numbers – Gross leads,
quality leads, appointments set/held, contracts, closings, and
profit are the only metrics that matter.
4. The Power of First Impressions – The first 90
seconds of a sales call can determine trust, rapport, and the
outcome of the entire deal.
5. Excellence Isn’t Optional – In today’s
trust-deficit market, delivering a high-touch, personalized
experience is your competitive edge.
Links & Resources:
Ramp Skills & Conversion Academy – https://ramprei.com/
Josh Culler on YouTube: https://www.youtube.com/@JoshCuller
Cullermedia.com
If this episode helped you sharpen your skills or gave you the
clarity you needed, take a moment to rate, follow, leave a
review, and share it with someone who needs to hear it. Let’s
raise the standard together.
Mehr
29.07.2025
34 Minuten
Back by popular demand, my good friend Tony Javier, CEO of 10X
TV, joins me again on the show! In this episode, we go beyond
just talking about TV ads — we dive deep into the power of
consistency and strategic omnipresence in your real estate
marketing. Whether or not you’re currently using TV or radio,
this episode is packed with insights that will help you better
understand how to structure your campaigns for long-term success.
We break down what’s working in the market right now, the truth
about fluctuating ROI, how to properly track ad performance, and
why TV and radio are still effective—even in today’s fast-paced
digital landscape. Tony also shares why most investors are
mislabeling their leads and missing the real value of brand
exposure. If you want to create sustainable deal flow, this
episode will shift how you view marketing.
Episode Highlights & Timeline:
[0:00] – Introduction
[1:05] – Why this episode matters even if you’re not running TV
ads
[2:22] – What it means to “string your marketing together” for
omnipresence
[4:03] – Is TV still consistent in today’s market?
[6:52] – Why some investors see slower ROI—and why that’s okay
[8:51] – The real (and often overlooked) benefits of being seen
on TV
[10:06] – Common mistakes in ROI tracking that can mislead your
decisions
[13:32] – How staying consistent builds long-term brand recall
[15:03] – The “panic” problem: Why investors freak out over a 3X
ROI
[18:17] – Radio marketing breakdown: cost, targeting, and reach
[20:15] – Why Tony accepts breakeven campaigns for long-term gain
[22:16] – Omnipresence explained: dominating your local market
[25:10] – Data-backed insight: 90% of seniors search online after
seeing a TV ad
[28:33] – Why Midwest and Southern markets are ideal for TV
[30:12] – Who’s the best fit for 10X TV campaigns and how to
apply
5 Key Takeaways:
Consistency Wins – TV may not always deliver
explosive ROI every month, but staying consistent builds
credibility and long-term lead flow.
Track Smarter – Most investors misjudge ROI by
only measuring closed deals. Track pipeline deals and consider
all points of influence, not just the final click.
Build Omnipresence – TV, radio, Facebook,
postcards—when these channels work together, they amplify your
authority in the market.
TV Is Not Just for Big Players – With as little
as $7K/month in ad spend, even small investors can make a big
impact if they’re committed.
Leads Aren’t Always Where They Seem – Ask better
questions when qualifying leads to determine if TV or radio
played a role—even indirectly.
Links & Resources:
Apply to work with Tony Javier at 10XTV.co
Learn more about podcast production at cullermedia.com
If you enjoyed this episode, make sure to follow, rate, and share
the podcast. And don’t forget to leave a review—it helps us reach
more real estate pros who want to market smarter!
Mehr
08.07.2025
31 Minuten
In this episode of the REI Marketing Weekly, I’m joined by Jessey
Kwong from Pebble REI for one of the most refreshingly honest and
strategic conversations I’ve had on the show. We break down why
direct mail is still thriving for investors who know how to niche
their messaging, personalize their approach, and pair mailers
with other marketing channels. Jessey shares data-driven insights
from his platform and real-world stories that prove the
old-school method is not only relevant—but evolving in a big way.
We also go beyond direct mail to talk about how the smartest
marketers balance being proactive and reactive. Whether you’re
new to real estate marketing or a seasoned pro, this episode is
packed with insights that will help you better adapt, optimize,
and get the most out of your budget and time.
Episode Timeline & Highlights
[0:00] - Why staying updated on marketing trends is vital for
success
[1:22] - Marketing is both proactive and reactive—here’s how to
balance both
[2:20] - Introduction to Jessey Kwong and his CRM platform for
real estate
[3:25] - Why direct mail still works: consistency in lead flow
despite declining use
[4:08] - How investors are leveraging the drop in mail
competition
[6:23] - Jessey’s take on traditional vs. problem-based messaging
[10:23] - The power of personalized mailers: maps, doodles, and
human touches
[11:37] - What makes mailers stand out in today’s crowded
marketing space
[15:28] - Combining mail with texting and cold calling for better
engagement
[18:02] - Rising costs in direct mail: How to adjust your
marketing budget
[21:24] - Don’t get spoiled—why all marketing channels eventually
shift
[23:35] - Staying creative before your results decline
[25:11] - Why successful marketing requires delegation and
expertise
[27:08] - Jessey’s platforms, podcasts, and ways to connect
5 Key Takeaways:
Direct Mail is Not Dead – While fewer investors
are using it, those who personalize and target their campaigns
are seeing consistent ROI.
Relevance is the Secret Sauce – Messaging that’s
problem/solution focused and hyper-specific outperforms generic
“we buy houses” mailers.
Pair Channels for Power – Combine mail with
texts or cold calls to create a seamless, multi-touch experience
that boosts response rates.
Adjust Budgets Proactively – Rising mail costs
don’t mean giving up—work backward from margins and forecast
smarter to stay profitable.
Marketing Requires Balance – Being both
proactive and reactive is essential to adapting strategies that
evolve with the market and customer behavior.
Links & Resources
Pebble RCI CRM for Real Estate Investors:
https://pebblerei.com
Jessey’s Podcasts:
Land Investing Business Secrets
Wholesaling Secrets
YouTube: Pebble REI Channel
Enjoyed the show? Don’t forget to rate, follow, review, and share
this episode with someone who needs to hear it. Your support
helps us keep these conversations going. Catch you in the next
one!
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Über diesen Podcast
If you're an active Real Estate Investor that wholesales, flips,
holds, turnkeys, or anything in between, and you're struggling with
inbound or outbound marketing, this podcast is for you. Josh Culler
has been in the investing industry since 2012 and has helped over
250 investors in their marketing efforts. On this show Josh
interviews actual investors that are crushing it in their marketing
to share what they're doing in their actual business.
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