Fixing Your Motivated Seller Leads Funnel with 7 Key Metrics with Joe Cipollini

In this episode of REI Marketing Weekly, I sit down with Joe
Cipollini, co-founder of The Ramp Skills Academy, to have the
no-fluff, tough-love conversation that real estate investors
desperately need right now. If you’re struggling with
inconsistent closings, underperforming lead pipelines, or a sales
team that feels out of sync, Joe breaks it all down—why it’s
happening, what you’re doing wrong, and how to fix it.





We dive into the philosophy and tactical execution behind
becoming a true professional in this industry. Joe shares
insights from working inside Eric Brewer’s high-performing
operation, which consistently brings in $1 million+ in wholesale
revenue per month. He also breaks down the “seven numbers” you
must be tracking, how sales and marketing can (and must) work
together, and what separates the top 1% of investors from
everyone else.





Timeline Summary:


[0:00] – Introduction


[2:22] – Why most real estate investors are struggling to stay in
business


[4:45] – How top performers are weathering the storm by aligning
sales and marketing


[8:15] – Pipeline health: Why what you do today affects your
revenue 150 days from now


[10:34] – The “Mamba Mentality” and how Kobe Bryant’s attention
to detail applies to sales


[15:16] – Delivering Mercedes-level customer service in your
seller conversations


[18:00] – What messaging works in today’s trust-deficit market


[20:15] – Why the first 90 seconds of a call can make or break a
deal


[25:06] – The 7 sales metrics that diagnose any bottleneck in
your funnel


[28:11] – Why relying too heavily on AI can kill your business if
fundamentals aren’t in place





5 Key Takeaways:





1. Pros vs. Amateurs – Professionals thrive by
obsessing over the details in sales and marketing. Amateurs blame
their leads and coast on past momentum.


2. Your Pipeline Is 150 Days Old – Revenue
issues today stem from poor marketing and sales execution months
ago. Track it and fix it before it’s too late.


3. Fix the Funnel with 7 Numbers – Gross leads,
quality leads, appointments set/held, contracts, closings, and
profit are the only metrics that matter.


4. The Power of First Impressions – The first 90
seconds of a sales call can determine trust, rapport, and the
outcome of the entire deal.


5. Excellence Isn’t Optional – In today’s
trust-deficit market, delivering a high-touch, personalized
experience is your competitive edge.





Links & Resources:







Ramp Skills & Conversion Academy – https://ramprei.com/




Josh Culler on YouTube: https://www.youtube.com/@JoshCuller




Cullermedia.com







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