#106 Sales & Pepper | From Data Chaos to AI Sales Power

️ Sales & Pepper with Ewa Czwartacka-Roman (bookingkit)


How do you scale a sales organization, align Sales & Success,
and make AI actually work for your team?





In this episode, Gerald Zankl talks with Ewa Czwartacka-Roman,
Head of Sales at bookingkit, about her bold decision to move from
Salesforce to HubSpot after 10 years, the reality of CRM hygiene,
and how AI is transforming sales enablement.





Here’s what you’ll learn in this episode:


• Why bookingkit replaced Salesforce with HubSpot – and what
changed


• How Sales & Success alignment reduces churn and boosts
growth


• The underestimated challenge of defining the right KPIs


• How AI and tools like Kickscale save thousands of hours in
admin work


• Why CRM hygiene from day 1 is non-negotiable





Hot Takes:


• “Without a clean CRM, you’re flying blind.”


• “The hardest task wasn’t the tooling – it was defining the
KPIs.”


• “The truth is in the customer data, not in meetings or gut
feeling.”


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Subscribe now to never miss an episode:


https://www.youtube.com/@SalesPepperPodcast?sub_confirmation=1





Ewa's Linkedin: https://www.linkedin.com/in/ewa-czwartacka-roman/


Gerald's Linkedin: https://www.linkedin.com/in/geraldzankl/





Bonus: Get 50 free Kickscale meeting analyses


https://www.kickscale.com/lp/partnership-sales-and-pepper





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Transparency / Promotion Notice:


This video contains paid partnerships. Our partners Kickscale and
HubSpot support the Sales & Pepper podcast.


All opinions shared are independent, but partner mentions are
part of the collaboration.