#105 Sales & Pepper | 5 things that will always work in sales

️ Sales & Pepper with Thibaut Souyris (Sales
Labs)


What are the timeless principles in sales – the ones that keep
working no matter how the market shifts?





In this episode, Dominic Klingberg talks with Thibaut Souyris,
Founder of Sales Labs, about his framework for modern outbound,
personal branding, and why every sales rep today should think
like a creator.





Here’s what you’ll learn in this episode:


• The 5 things that always work in sales, regardless of tools or
trends


• Why prospecting is harder today – and what actually gets
meetings booked


• How LinkedIn & personal branding drive pipeline (even if
your post gets only 10 likes)


• Why product-focused content fails – and what buyers really
engage with


• The rise of the Sales Creator Economy – where sellers monetize
beyond commissions





Hot Takes


• “Likes don’t matter – pipeline does.”


• Posting product content won’t move the needle. Document real
experiences instead.


• Personal branding is no longer a nice-to-have, it’s a direct
revenue driver.


• Some sales creators earn $100,000+ from sponsored content
alone.





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Thibaut's Linkedin:
https://www.linkedin.com/in/thibautsouyris/


Dominic's Linkedin:
https://www.linkedin.com/in/dominicklingberg/





Bonus: Get 50 free Kickscale meeting analyses


https://www.kickscale.com/lp/partnership-sales-and-pepper





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Transparency / Promotion Notice:


This video contains paid partnerships. Our partners Kickscale and
HubSpot support the Sales & Pepper podcast.


All opinions shared are independent, but partner mentions are
part of the collaboration.