The rise of UX writing in India (Sidika Sehgal)

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PODCAST20 at checkout. The rise of UX
writing in India

UX writing is still a young discipline in India, but it’s
growing—fast. In this episode, Sidika Sehgal shares what’s
happening on the ground: the demand for UX writers, why hiring is
so challenging, and how localization is reshaping product
experiences in one of the world’s most diverse markets.


Sidika, a content designer at Rubrik, has seen the industry
evolve over the past few years. She explains why tech investment
in India is booming, what’s still holding UX writing back, and
why the lack of senior UX writers is creating an uphill battle
for many in the field.


From the challenges of hiring UX writers in India to the unique
role language and localization play in product design, this
conversation dives deep into the realities of being a UX writer
in an emerging market.
What we talked about:

The rise of UX writing in India and why the field is growing
fast
How India’s tech industry is shifting from outsourcing to
full-scale product teams
The biggest challenges for hiring UX writers in India
Why UX writing salaries are finally catching up to product design
salaries
The role of localization—why Indian products often use a mix of
English + regional languages
The unique UX challenges in India, from smartphone adoption to
non-intuitive UI patterns
How UX writers in India are figuring things out without senior
mentors
The lack of specialization—why India doesn’t yet have growth
writers, conversation designers, or accessibility
specialists
Why companies need to hire for potential, not just
experience
The future of UX writing in India—what’s needed for it to grow
Where to find Sidika:

Sidika’s article on UX Writing in India
Sidika on LinkedIn
UX Content Collective – Courses & Workshops
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