Are content design’s problems self-created? (Victor Beigelman, Meta)

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Check out Victor’s Substack, Footbridge


Victor's piece on content design that sparked this
conversation
Rethinking influence, resentment, and the future of
content design

It’s easy (and often correct) to blame external factors for why
content design doesn’t get the respect it deserves. But what if
some of our biggest challenges are ones we’ve created ourselves?


In this episode, Victor Beigelman, a longtime content designer at
Meta, joins us for a candid conversation about how content
designers might be getting in their own way. From clinging too
tightly to writing as a core identity to unintentionally acting
like the “language police,” Victor lays out a case for humility,
adaptability, and product thinking as paths forward.


If you’ve ever felt stuck in your content career, questioned your
influence, or wondered what’s next for the discipline - this
one’s for you.
What we talked about:

How acting like the “language police” hurts your
credibility
Why content design isn’t always seen as essential and how to
change that
What it means to be a “full-stack content designer”
How to work more strategically with product and design
partners
Why style guide debates don’t move the needle
How to build influence through collaboration not control
Where content designers can lead in AI, AR/VR, and new
interfaces
The role of humility in building long-term impact
Where to find Tom:

 LinkedIn
Substack – Footbridge
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Content Collective.