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20.08.2025
55 Minuten
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Should content designers care about "vibe coding"?
AI prototyping has taken the design world by storm. Replit,
Cursor, Lovable, Figma Make...all of them are certainly very
cool. But do they actually change the way we design? And if they
do, should we even care?
David Hamilton joins me to talk about it.
What we talked about:
Designing content for cars across screens, systems, and
contexts
The stakes of language in safety-critical interfaces
Why consistency across app and vehicle language really
matters
How content designers can shape AI systems
What “vibe coding” is and why content still plays a key
role
Why the last 5% of polish is the new differentiator
The importance of taste, trust, and systems thinking
Where to find David:
LinkedIn
David's Substack
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Mehr
06.08.2025
56 Minuten
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Check out the Content Design Salary Survey
When words make or break the player experience
Most content designers work in apps, websites, and services. But
what happens when your product is a massive open-world RPG or a
competitive shooter?
In this episode, I talk with Ben Moran, a UX writer who’s worked
on AAA video games, about the unique challenges of designing
language for games. From menu systems and HUD elements to skill
trees and settings, we explore how content design in games is a
constant balancing act between immersion and usability.
We also talk about the differences between “content design” in
the gaming industry (quests, story content) versus UX writing for
UI, and why game studios are missing opportunities when they
don’t bring dedicated UX writers onto their teams.
What we talked about:
How Ben transitioned from product design and copywriting into UX
writing for games
The difference between content design for quests and UX writing
for UI
Immersion vs. usability: why both matter, and how to find the
balance
Deciding when to name things in a game (and when not to)
Making complex systems like skill trees, armor upgrades, and
settings feel approachable
Why players will tolerate complexity in gameplay, but not in
basic navigation
The missed opportunity when studios don’t hire UX writers
Lessons from games that can inspire innovation in digital
products
Where to find Ben:
LinkedIn
Ben's article on UX writing in video games
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Mehr
30.06.2025
1 Stunde 1 Minute
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Navigate AI with clarity, not panic
There’s a lot of noise about AI right now. It’s going to replace
us. It’s going to revolutionize everything. It’s the best thing
since sliced bread or the beginning of the end.
In this episode, Andrew Stein, a content design leader and
thoughtful skeptic, helps us cut through the noise. We talk about
what AI actually means for content professionals, how to spot the
hype, and what it looks like to respond with nuance instead of
fear.
This isn’t an AI doomscroll. It’s a clear-eyed look at the
choices ahead of us—and why content designers are uniquely
positioned to ask the right questions.
What we talked about:
Why skepticism is a healthy response to AI
What content design still does better than AI (by a long
shot)
The pressure to “prove your value” in the age of automation
How to have thoughtful conversations about AI at work
Why embracing complexity is part of the job now
The difference between curiosity and panic
Where content strategy still shines no matter the tools
Why being critical of tech isn’t being anti-tech
Where to find Andrew:
LinkedIn
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preorder. Order and get 25% off, plus 30% off another course or
workshop.
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Mehr
01.05.2025
49 Minuten
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Staying hopeful, getting hired, and embracing the
hustle
The job market for content designers hasn’t been easy—and it’s
even harder when you're trying to break into the field for the
first time. But if there’s anyone who knows how to stay resilient
through the process, it’s Casey Webb.
In this episode, Casey shares her journey from marketing to UX
content design—navigating layoffs, contracts, full-time roles,
and everything in between. She talks candidly about building
confidence, managing rejection, and why being
coachable has been her secret weapon in landing roles at
companies like Wells Fargo, Warner Bros. Discovery, eBay,
and Indeed.
If you’re job searching right now, or just feeling uncertain
about your next move, this episode is for you.
What we talked about:
How Casey transitioned from marketing into content design
The ups and downs of job hunting over the last few years
Why the expectations for content designers have changed
The importance of business impact and strategic thinking in
portfolios
How to deal with contradictory interview feedback
Why the “one yes” mindset can help you push through
Tips for preparing for interviews and asking smart
questions
Why reaching out and building a network really works
How to show up with humility and curiosity—on and off paper
Staying grounded when the job search gets tough
Where to find Casey:
LinkedIn
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Mehr
02.04.2025
38 Minuten
Listen on:
Apple Podcasts | Spotify
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Check out Victor’s Substack, Footbridge
Victor's piece on content design that sparked this
conversation
Rethinking influence, resentment, and the future of
content design
It’s easy (and often correct) to blame external factors for why
content design doesn’t get the respect it deserves. But what if
some of our biggest challenges are ones we’ve created ourselves?
In this episode, Victor Beigelman, a longtime content designer at
Meta, joins us for a candid conversation about how content
designers might be getting in their own way. From clinging too
tightly to writing as a core identity to unintentionally acting
like the “language police,” Victor lays out a case for humility,
adaptability, and product thinking as paths forward.
If you’ve ever felt stuck in your content career, questioned your
influence, or wondered what’s next for the discipline - this
one’s for you.
What we talked about:
How acting like the “language police” hurts your
credibility
Why content design isn’t always seen as essential and how to
change that
What it means to be a “full-stack content designer”
How to work more strategically with product and design
partners
Why style guide debates don’t move the needle
How to build influence through collaboration not control
Where content designers can lead in AI, AR/VR, and new
interfaces
The role of humility in building long-term impact
Where to find Tom:
LinkedIn
Substack – Footbridge
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Mehr
Über diesen Podcast
UX writing. Content design. Call it whatever you want: words and
content are more important to good design and technology than ever.
The words, phrases, and sentences you see in a user interface don't
just appear there. They are written. Carefully crafted. This
podcast is about the people who write those words, who design
experiences with words, and who combine the power of language and
technology.
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