Ep 232: How To Be Seen As The Expert That You Are: Lead Products

Wouldn't you love to be seen as an authority figure, a respected
expert professional who always has a list of prospects ready to
pay the prices that you charge?


This is one of the most common things that we hear from people
who join our program, No BS Agency Mastery.  


When people don't view you as the expert that you are, you run
into all kinds of trouble running your business. Bargaining with
people who can’t or don't want to pay what you charge. Clients
questioning and pushing back on your work, making projects take
twice as long. And struggling to close clients in the first
place. It can be incredibly demoralizing and frustrating.


When you think of authority, you might envision someone with a
large platform, people with books, speaking engagements,
podcasts, tons of followers online. But you don’t have to wait
until you’ve built an authority machine out in the world to get
the respect–and the pay–that your expertise deserves.


This month, I’ll be sharing strategies that you can implement
right now to start building your authority and ability to command
the prices you want and run projects that don’t go out of scope
and drain your energy and profit.


Tune into this episode to hear:


How the traditional proposal process undermines your
authority with clients

How the lead product strategy transforms how clients view and
value your work—before they hire you.

How I turned a $2,000 logo request into a $20,000 rebranding
project by showing up as the expert.



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com