No BS Agency Podcast

This month, I am sharing some of my favorite moments from my interview with Seth Godin that took place at our No BS Agencies Mastery retreat in May. Along with Seth’s incredible expertise and wisdom, I’m adding my reflections on how those truth bombs connect to the core strategies we teach inside Mastery. In this episode, we dive into why people actually buy (or don’t buy) your services. A lot of us–myself included–come into this business believing that the work should speak for itself. But here, Seth breaks down for us why that just isn’t true.  Making the sale is about more than the work itself. Let’s talk about what actually closes the deal. Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world. Tune into this episode to hear: Seth’s personal experience showing that a product won’t sell just because it’s great What creates the best conditions for your customers to say yes How the Lead Product creates trust and confidence in you for your prospects Learn more about Seth Godin: Website Seth’s Blog Akimbo Podcast Facebook: @sethgodin Resources: No BS Clients Lab No BS Agencies Mastery The Price to Freedom Calculator No BS Launchpad No BS Agency Owners Free Facebook Group Start reading the first chapter of my book Piasilva.com

This month, I am sharing something very special with you. At our May 2025 No BS Agencies Mastery retreat in Brooklyn, I got the one and only Seth Godin to speak as our expert guest. In our private fireside chat with No BS Agency owners, Seth did what he does best, and dropped wisdom left and right. It was electrifying. Everyone in the room was furiously taking notes the whole time. So I’ve gathered some of my favorite moments–and trust me, it was so hard to narrow it down!–to share with you and my reflections on how they connect back to the core strategies we teach inside Mastery. This episode is all about how we make decisions in our businesses. Seth Godin is an author, entrepreneur, and most of all, a teacher. In addition to launching one of the most popular blogs in the world, he has written 21 best-selling books, including The Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn (And It's Always Your Turn), This is Marketing, and This is Strategy. Though renowned for his writing and speaking, Seth also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). He is credited as the inventor of email marketing (the good kind) and has given five highly popular TED talks. By focusing on everything from effective marketing and leadership, to the spread of ideas and changing everything, Seth has motivated and inspired countless people around the world. Tune into this episode to hear: What you have to remember about good decisions vs have good outcomes How to evaluate your decisions  A faulty thinking when making or evaluating decisions Learn more about Seth Godin: Website Seth’s Blog Akimbo Podcast Facebook: @sethgodin Resources: No BS Clients Lab No BS Agencies Mastery The Price to Freedom Calculator No BS Launchpad No BS Agency Owners Free Facebook Group Start reading the first chapter of my book Piasilva.com

Heidi DeCoux is someone I’ve gotten to know pretty well while she’s been growing her AI-powered tech company, Cashflowy.  We want to improve our business processes so that we can provide more quality and value to our clients in the most efficient manner, and AI tools like Cashflowy can be a huge step toward making that happen. Heidi DeCoux is a serial entrepreneur who’s built four businesses with 50%+ profit margins and sold three of them, one of which was a 7-figure exit. Her latest adventure is launching the tech startup, Cashflowy.ai, an elegant AI bookkeeping, client invoicing, and cash-flow management software for small businesses that eliminates the need for a bookkeeper. She’s appeared in Forbes and other publications and has become known as “The Optimizer” because she’s passionate about helping entrepreneurs optimize their businesses and lives. Tune into this episode to hear: Why most bookkeeping is only 70% accurate — and how AI is doing it better How Cashflowy was designed and trained specifically for solopreneurs How Cashflowy helps you make smarter decisions for your business right now Cashflowy features that reduces mistakes and allows for more efficient financial reporting Why the future belongs to billion-dollar, one-person businesses Learn more about Heidi DeCoux: Cashflowy Instagram: @heididecoux, @cashflowy.ai Connect with Cashflowy on LinkedIn  Connect with Heidi on LinkedIn FREE Guides and Templates from Cashflowy Resources: No BS Agencies Mastery The Price to Freedom Calculator No BS Launchpad No BS Agency Owners Free Facebook Group Start reading the first chapter of my book Piasilva.com

Jacob Kleinman Phillips is one student of the No BS Master program who I’ve been delighted to watch grow and blossom over the last few years.  He is a shining example of our community in the way that he shows up full of energy, open and ready to share his wins, his challenges, to ask questions, and to support others. I am so excited for you to hear his story. Jacob is the founder of Touchpoint, a branding studio helping purpose-driven businesses and nonprofits turn their mission into a movement. Known for his strategic clarity and human-first approach. He blends storytelling with design to craft brands that don’t just look good, they move people. Tune into this episode to hear: How Jacob’s own commitment to giving back shows up in the work that he does and fuels his business The client experience that taught Jacob to lean in to his niche and good client fits How the LP interview has allowed him to incorporate unexpected, highly impactful details that perfectly align with clients What dressing up in a chicken suit taught Jacob Jacob’s “aha” moment about the difference between a commodity and a transformation Learn more about Jacob Kleinman Phillips: Touchpoint Design Instagram: @jacob.kleinmanphillips Resources: FREE GUIDE - Goodbye Generic No BS Agencies Mastery The Price to Freedom Calculator No BS Launchpad No BS Agency Owners Free Facebook Group Start reading the first chapter of my book Piasilva.com