Ep 255: Back to Basics: Authority Machine

It’s every business owner’s dream: An email pops into your inbox
from an excited prospect who is just dying to work with
you. 


That doesn’t happen by accident.


That only happens when you've put time and effort into building
an entire ecosystem dedicated to attracting new people into your
orbit. 


It’s called an Authority Machine. It attracts clients to you so
that you’re responding to excited prospects who want your
services. It’s what allows you to build a truly sustainable
business for the long haul.


This month, I’m taking it back to the basics and unpacking the
fundamentals of building a No BS Agency. In this episode, we dive
into the Authority Machine and how it gets your small agency off
the where’re my next client coming from? treadmill.


Tune into this episode to hear:


How an Authority Machine is different from the social media
content treadmill

Why building your Authority Machine is the “last step” in our
No BS model

The elements of an effective Authority Machine

The marketing efforts that just don’t make sense without an
Authority Machine in place



Resources:


No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com