Ep 259: Why Your Work Isn't Selling Itself

This month, I am sharing some of my favorite moments from my
interview with Seth Godin that took place at our No BS Agencies
Mastery retreat in May.


Along with Seth’s incredible expertise and wisdom, I’m adding my
reflections on how those truth bombs connect to the core
strategies we teach inside Mastery.


In this episode, we dive into why people actually buy (or don’t
buy) your services. A lot of us–myself included–come into this
business believing that the work should speak for itself. But
here, Seth breaks down for us why that just isn’t true. 


Making the sale is about more than the work itself. Let’s talk
about what actually closes the deal.


Seth Godin is an author, entrepreneur, and most of all, a
teacher. In addition to launching one of the most popular blogs
in the world, he has written 21 best-selling books, including The
Dip, Linchpin, Purple Cow, Tribes, What To Do When It's Your Turn
(And It's Always Your Turn), This is Marketing, and This is
Strategy. Though renowned for his writing and speaking, Seth also
founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!).
He is credited as the inventor of email marketing (the good kind)
and has given five highly popular TED talks.


By focusing on everything from effective marketing and
leadership, to the spread of ideas and changing everything, Seth
has motivated and inspired countless people around the world.


Tune into this episode to hear:


Seth’s personal experience showing that a product won’t sell
just because it’s great

What creates the best conditions for your customers to say
yes

How the Lead Product creates trust and confidence in you for
your prospects



Learn more about Seth Godin:


Website

Seth’s Blog

Akimbo Podcast

Facebook: @sethgodin



Resources:


No BS Clients Lab

No BS Agencies Mastery

The Price to Freedom Calculator

No BS Launchpad

No BS Agency Owners Free Facebook Group

Start reading the first chapter of my book

Piasilva.com