Marketing Is a Growth Engine: A Wake-Up Call for CMOs

Too many marketers are chasing likes over results. Jim Lecinski,
clinical professor of Marketing at Northwestern University and
former Google executive, says it’s time to reframe the CMO
role—from brand builder to growth driver.


In this episode, he breaks down how to stay customer-obsessed,
navigate AI-driven search and get ready for Gen Alpha before they
catch you off guard.