Empanadas and Home Security: How Employee Experience Shapes Customer Loyalty

In this episode of CX Decoded, Dom Nicastro, editor-in-chief
at CMSWire, and Michelle Hawley, senior editor at
CMSWire, explore the intersection of employee experience (EX) and
customer experience (CX) within the marketing landscape. The
episode features insights from Gautam Pantakar, GM
of Oldfield, and DeLu Jackson, executive VP and chief
marketing officer at ADT.


Gautam covers the importance of cultivating a strong
organizational culture to enhance both employee and customer
experiences. DeLu shares his approach to fostering innovation and
emotional connections with customers, emphasizing the vital role
that employees play in the overall customer journey.