Top 2025 Moves for CMOs and CX Leaders

In this episode of CX Decoded, Editor-in-Chief Dom Nicastro
sits down with CMSWire’s VP of Research, Sarah Kimmel, to unpack
top findings from two pivotal reports: the 2025 State of
the CMO and the 2025 State of Digital Customer
Experience.


Together, they explore the evolving skill sets required of modern
CMOs, the cautious return of marketing budget growth and the
ongoing struggle to accurately measure ROI.


They also highlight how generative AI is seeing explosive, yet
still largely unguided, adoption; how DX tools are finally
showing results after years of frustration; and how
personalization efforts are accelerating thanks to improved tech
and behavioral insight.