Six ways to raise your chances of going viral

Focus Your Attention on One Channel


Pick the platform where you already have the highest
engagement (LinkedIn, YouTube, X, etc.).

Funnel all traffic—emails, social shares—through that single
post for maximum algorithm impact.



Mention or Message Influencers


Research a list of relevant influencers ahead of your launch.

Tag them or send them direct messages when you go live.

Even if they don’t respond, the algorithm may push your
content to related influencers.



Find a Press Angle & Use PR


A solid press hook (beyond “look at this video”) can spark
media interest.

Working with a PR professional ensures your press release is
compelling and angled for coverage.



Optimize Your YouTube Title & Thumbnail


Use titles that match what people are searching for—avoid
clever or abstract titles no one will type in.

Thumbnails should feature people or images that reflect the
core idea of the video.

YouTube’s algorithm often rewards strong click-through rates
and clear metadata.



Choose Your Launch Day Wisely


Guy’s rule of thumb is Tuesday—people are settled in from
Monday and more likely to engage midweek.

Avoid launching on days when major news events could
overshadow your video.



Encourage Employees & Advocates to Share


Ask team members and loyal customers to like, comment, and
share on launch day.

Avoid giving them identical copy to post; personalize
messages to keep social platforms happy.

The Golden Rule


Create Something Worth Going Viral

The best “hack” is genuine, resonant content. If it’s not
engaging, none of the above tactics will matter.

Don’t chase virality—focus on delivering real value and
entertainment.