How B2B Video Marketing Is Changing in 2025 (And What to Do About It)

In this episode of Death to the Corporate Video, Guy Bauer, founder
and creative director of Umault, breaks down the three biggest
shifts shaping B2B video marketing in 2025: -The Liquid
Death-ification of B2B – Everyone wants to be the next Jester Brand
like Liquid Death or Duolingo, but should your brand be funny? Guy
explores why brand honesty matters more than trend-chasing. -The
Death of the Corporate LinkedIn Profile – Organic reach is dead,
and your carefully built follower count might be meaningless.
Discover what this means for distribution and how to adapt your
video strategy. -The Rise (and Slop) of AI Video – AI tools promise
viral content at scale, but at what cost to your brand? Learn how
to use AI without losing your identity in a sea of soulless
content. Tune in for a candid and practical look at how to stay
smart and sane as B2B video enters a new era.