Go with your gut (yes, even in B2B)

Is there a formula for creativity? Should you be A/B testing your
way to brilliance? Or should you… just trust your gut? In this
episode, Guy Bauer, founder and creative director of Umault, takes
us on a winding (and delightfully unfiltered) journey through the
unpredictable world of creativity. From Reddit deep-dives on The
Godfather to JFK conspiracy theories to rejected scripts that went
viral, Guy makes the case that in B2B marketing—and all creative
work, really—your instincts are smarter than you think. Whether
you're a CMO, a VP of Brand, a fellow agency dweller, or yes, even
a cobbler, this one's for you. Why following the "rules" can kill
your best ideas What Mario Puzo can teach us about creative
confidence Why your gut might be the most underrated framework in
marketing Listen in and rediscover the weird magic of trusting
yourself (or at least your agency's gut).