Entertaining your audience is no longer optional

AI-powered video tools have made glossy production values a
commodity, so what’s left to set your brand apart? In this punchy
episode, host Guy Bauer (founder & creative director of Umault)
serves up a hard truth: entertaining your audience is now
non-negotiable. Guy unpacks how next-gen platforms like Veo 3,
Kling 2.1, and a flood of other text-to-video engines have leveled
the playing field. Anybody can crank out a slick 30-second spot
with “people laughing at sinks” (listen to the episode for this to
make sense), holographic dashboards, and a generic voice-over. The
result? Those once-premium visuals are just table stakes. Drawing
on a tongue-in-cheek cybersecurity ad he generated in seconds, Guy
illustrates why story, and genuine viewer delight, are the new
differentiators. Whether you’re an in-house B2B marketer, agency
lead, or brand storyteller, you’ll leave with a clear mandate: stop
blending in and start delivering value within the ad itself. Listen
for a dose of reality, a spark of inspiration, and a challenge to
make your next video ad impossible to ignore.