What Marketing Works for Real Estate Investors in 2024 | The REI Marketing Weekly Reboot!

In this comeback episode of REI Marketing Weekly, host Josh
Culler reintroduces the podcast after a two-year hiatus. Josh
discusses the evolution of the real estate market and marketing
strategies from 2020-2021 to now. He previews upcoming episodes
and provides valuable insights on current effective marketing
practices for real estate investors.


Key Talking Points:




[00:00:00] Introduction and Welcome Back:


Host: Josh Culler

Reintroduction of the podcast after a break since 2021.

Mention of the relevance of previous episodes in today's
market.





[00:00:40] Market Changes and New Episodes:


Market shifts from 2020-2021 to 2024.

Upcoming episodes featuring guests like Andrew Lucas on
referral marketing and TV ads.





[00:01:23] Real Estate Marketing Trends:


Shift from nationwide to local market focus.

Success stories from niche markets (e.g., Andrew Newland
in Albuquerque and Springfield).





[00:02:44] TV Advertising:


Growing importance and success of TV ads in local
markets.

Personal anecdotes about the impact of TV ads on
recognition and business relationships.





[00:04:01] Digital Marketing:


SEO and PPC strategies discussed with guests like Brandon
Bateman and Brad Woodall.

Importance of quick response times for SEO and PPC leads.





[00:05:45] Changes in Cold Calling and Text
Blasting:


Decline in effectiveness due to regulations and consumer
behavior.

Focus on inbound marketing strategies.





[00:07:02] Social Media and Content
Marketing:


Changes in social media landscape since 2021 (e.g., rise
of YouTube Shorts, TikTok, and Instagram Reels).

Importance of consistent and focused content marketing.





[00:10:14] Adapting and Pivoting Marketing
Strategies:


Juicing out successful strategies and being ready to
pivot when trends change.





[00:10:52] Shameless Plug and Contact
Information:


Josh Culler’s services for content marketing, social
media management, podcast production, and YouTube management
for real estate investors.

Contact: Josh at CullerMedia.com (color spelled
C-U-L-L-E-R).





Links and Resources Mentioned:


Email: josh@cullermedia.com

Cullermedia.com



Closing: Josh encourages listeners to check out
the next episode with Andrew Lucas and previous episodes for
valuable content. He expresses excitement about restarting the
podcast and looks forward to engaging with the audience again.