Running Marketing in Two Different Markets | What Simple KPI's to Track in Your Marketing with Andrew Newlon

In this engaging episode of the Marketing Weekly podcast, host
Josh Culler sits down with Andrew Newlon, a seasoned real estate
investor operating in Springfield, Missouri, and Lubbock, Texas.
They dive into the intricacies of running marketing operations in
two distinct yet similar markets, sharing valuable insights on
managing separate businesses effectively. Andrew opens up about
his journey, the lessons learned from almost out-marketing
himself, and the importance of tracking KPIs to maintain a
successful business. Whether you're looking to expand your real
estate ventures or refine your marketing strategies, this episode
is packed with practical advice and real-world examples.





Key Takeaways:


0:00 - Introduction to Andrew Newlon and his background 0:42 -
Operating in similar markets and running separate businesses 1:02
- Importance of KPIs in real estate marketing 2:04 - Lessons from
past marketing mistakes 3:06 - Balancing time and money in
marketing strategies 4:20 - Direct mail, TV ads, and PPC as lead
generation sources 6:39 - Key marketing KPIs to track 10:07 -
Consistency in direct mail campaigns 16:06 - TV advertising and
message congruency 23:54 - Marketing in two separate but similar
markets





Links Mentioned:



Andrew Newlon's Facebook: Andrew Newlon


Andrew Newlon's Instagram: Newlon_Andrew


Culler Media Productions: Culler Media



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Don't forget to check out our past episodes for more great
insights. See you next time!