How to Stop Wasting Leads in Your Marketing & Sales Pipeline with Bob Lachance

In this episode of REI Marketing Weekly, I sit
down with my good friend Bob Lachance, a seasoned real estate
investor and founder of REVA Global. Bob shares his journey of
optimizing lead management to prevent wasted resources in his
real estate business. We delve into the crucial role of follow-up
in converting leads, discussing how many touches are necessary
and the impact of neglecting this step. Bob provides insights
into leveraging virtual assistants (VAs) from REVA Global to
streamline marketing and sales processes. We also explore current
marketing trends, the importance of multi-channel marketing
strategies, and how to effectively integrate VAs into your team
to maximize efficiency and profits.





Timeline Summary:


[0:00] - Introduction and overview of the
episode's focus on lead management and avoiding wasted resources.


[1:00] - Introduction to Bob Lachance and his
businesses, including REVA Global and its role in providing
virtual assistants for real estate investors.


[2:00] - Discussion on the importance of
follow-up in lead conversion and Bob's experience with refining
his follow-up process.


[3:30] - How Bob integrates virtual assistants
into his marketing strategy, including cold calling, direct mail,
and pay-per-lead.


[6:00] - Bob's process for managing leads with
VAs, including list pulling, skip tracing, and strategic
follow-up.


[9:00] - Challenges and solutions in hiring and
managing VAs for marketing tasks.


[13:00] - Adapting marketing strategies in
response to industry changes and the value of a multi-channel
approach.


[15:30] - Bob's tips for starting new marketing
channels and the importance of budgeting and consistency.


[18:00] - Importance of continual training for
team members, both in-house and virtual.


[22:00] - Bob’s advice on integrating VAs into
your team culture and maintaining effective communication.





Links & Resources:


REVA Global - Learn more about Bob Lachance's virtual
assistant services for real estate investors.

Email Bob at: bob@revaglobal.com for direct inquiries.

Culler Media - Podcast management and production services
mentioned in the episode.






Closing Remarks:


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