Establish Brand Authority as a Real Estate Investor in Your Market with Eric Brewer

In this episode, we dive deep into the world of branding and
social media marketing with my good friend Eric Brewer, a
seasoned real estate investor and creative marketer from York,
Pennsylvania. Eric shares his journey of leveraging social media
and unconventional marketing tactics to build a strong brand for
his business, Integrity First Home Buyers, in one of the most
competitive real estate markets in the Northeast. He opens up
about his strategies for branding, the importance of consistency,
and how he balances direct response marketing with a long-term
branding approach that resonates with potential clients and
partners.


We also explore how Eric's innovative use of platforms like
Facebook Live and his bold billboard campaigns have helped him
generate high-quality leads, referrals, and a unique brand
identity. Plus, Eric gives insights into his Novation training
program, where he teaches others how to navigate this challenging
but rewarding business strategy. Whether you're looking to expand
your real estate business or simply want to understand how to
build a more compelling brand, this episode is packed with
valuable lessons and actionable advice.


Timeline Summary:


[0:00] Introduction to Eric Brewer and his approach to
branding in real estate.

[4:22] Eric discusses his initial ventures into social media
and live videos.

[10:05] The evolution from direct response marketing to
branding and storytelling.

[14:47] How branding leads to high-quality referrals and why
it matters.

[21:36] Eric shares his billboard strategy and its impact on
brand recognition.

[27:30] The importance of consistency and authenticity in
social media content.

[31:45] Discussing the challenges and benefits of managing
multiple brands.

[35:10] Eric’s advice on focusing efforts and avoiding brand
confusion.



Links & Resources:


Learn more about Eric’s Novation training program:
https://brewermethod.com/home



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