How to Script Video Content (for Real Estate Investors)

In this episode, we dive into a key aspect of creating impactful
video content: scripting. As a real estate investor or a business
owner looking to leverage video marketing, you’ve probably asked
yourself, "Do I need a script, or should I just wing it?" In this
solo episode, I share insights from working with over 250 real
estate professionals and filming more than 10,000 videos
throughout my career. We’ll explore how to approach scripting,
the pros and cons of using teleprompters, and why authenticity is
crucial for engaging your audience. If you're struggling with
confidence on camera or unsure how to organize your content, this
episode is for you!


You’ll also learn my preferred method for planning video content,
including how to use bullet points effectively, avoid sounding
robotic, and maintain a natural flow that resonates with
potential sellers or clients. Whether you’re creating lead
generation videos or marketing your services, these tips will
help you craft videos that are both authentic and impactful.


Episode Highlights:


[0:00] - Introduction


[0:41] - Introduction and overview of previous video content
topics.


[2:30] - Should you use a script? Factors to consider for your
video content.


[4:25] - Overcoming fear of being on camera and building
confidence.


[6:11] - Why teleprompters often hinder authenticity on video.


[8:20] - My go-to method for planning and organizing video topics
with bullet points.


[14:00] - The importance of a strong start and call to action in
your videos.


[16:50] - Wrapping up: Key takeaways and a special offer for a
free 30-minute consultation.


If you found this episode helpful, please subscribe, leave a
review, and share it with others who might benefit. Also, check
out my YouTube channel for more video marketing tips!