Leveraging AI & Automation for Following Up with Leads with Brad Bone

In this episode of REI Marketing Weekly, we dive into one of the
most critical yet often overlooked components of real estate
investing—follow-up. I’m joined by my friend and experienced
investor, Brad Bowen, who invests across the country, operating
from California while focusing on the Jacksonville, Florida
market. Together, we explore how effective follow-up can make or
break deals, especially in virtual investing. Brad shares his
insights on utilizing technology and automation, like his lead
automation platform RiverX AI, to streamline the follow-up
process and boost conversions without losing the personal touch.
You’ll learn why follow-up is a “golden goose” for reviving dead
leads, how AI can enhance (not replace) human interaction, and
why balancing automation with manual efforts is essential for
success.


Whether you’re a seasoned investor or just starting out, this
episode is packed with actionable advice on how to build a
consistent and results-driven follow-up system.


Episode Highlights:


[0:00] - Introduction


[2:05] – The critical role of follow-up in real estate investing
and how it bridges marketing and sales.


[3:12] – Introduction of Brad Bowen and his cross-country
investing model.


[6:18] – How Brad uses River X AI to automate and enhance
follow-up, ensuring consistency and reviving dead leads.


[12:45] – The balance between AI and human touch in follow-up
strategies.


[18:20] – The impact of follow-up on sales, and how ignoring it
can cost you money.


[22:34] – Practical tips for creating a successful follow-up
system, including using both "high-tech" and "low-tech" methods.


[26:55] – Case study: How Brad’s team closed 15 deals by
re-engaging cold leads through automation.





Enjoyed this episode? Make sure to rate, review, and share the
podcast with fellow investors! Stay tuned for more actionable
insights on real estate marketing and investing strategies.