The Power of Data-Driven Direct Mail in Real Estate with Rob Swanson CEO of FreedomSoft

In this episode of REI Marketing Weekly, I sit down with Rob
Swanson, CEO of FreedomSoft, to dive into the world of direct
mail marketing for real estate investors. Rob shares the
cutting-edge strategies his team has developed to innovate direct
mail, using data to fine-tune targeting and improve lead
conversion rates. We discuss how traditional direct mail can
still drive results when approached with a modern twist and why
understanding your prospect’s unique motivations is key to
getting the highest returns. Rob’s deep insights into data and
customer journey in real estate make this a must-listen for
investors ready to elevate their marketing game!





Episode Highlights:





[00:00] – Introduction to Rob Swanson and his background in real
estate and data-driven marketing


[03:20] – How direct mail strategies have remained reliable yet
improved through targeted innovation


[10:15] – Rob’s data-driven approach to segmenting and sequencing
direct mail based on property history and seller motivation


[15:45] – Why timing is crucial: Adjusting messages for new
vacancies vs. long-standing ones


[22:30] – How automated, sequence-based mailing can drastically
increase conversions


[28:40] – Rob’s insights into making traditional marketing
tactics more effective in today’s market





Links & Resources:





• Learn more about Freedom Soft: freedomsoft.com


• Explore Rob’s podcast The Real Estate Mogul:
https://www.youtube.com/@RealRobSwanson





If you enjoyed this episode, please take a moment to subscribe,
rate, and review the podcast. Your feedback helps us bring more
valuable content tailored to your interests in real estate
marketing. Don’t forget to share this episode with fellow
investors looking to boost their marketing efforts!