The 80/20 Blueprint for Smarter, More Profitable Real Estate Marketing with Jaren Barnes

In this episode of REI Marketing Weekly, I sit down with Jaren
Barnes from Land Maverick Society to dive deep into the art and
science of land investing. Jaron unpacks his strategic approach
using the 80/20 principle, revolutionizing how to market and
close deals efficiently. We discuss the importance of focusing on
what truly drives results and how applying the 80/20 concept can
make you unbeatable in marketing and sales. Jaren also shares
powerful insights on building genuine connections with sellers
and how these relationships can lead to more successful and
profitable transactions.





We cover everything from smart compliance techniques for text
marketing to a compelling story of how deeper engagement with a
seller led to a $5,000 savings on a land deal, despite a
competing higher offer. You’ll learn the significance of
customizing your communication to match the seller’s personality,
using a thoughtful and structured sales process, and leveraging
compliant and effective text marketing.





Timeline Summary


[0:00] - Introduction


[1:30] - Introduction to Jaron Barnes and his
unique perspective on land investing.


[4:15] - Understanding the 80/20 principle and
its application to marketing and sales.


[8:45] - The story of how Jaron’s method saved
$5,000 on a deal by building seller rapport.


[14:00] - Breaking down effective and compliant
text marketing strategies.


[18:30] - How Jaron structures his business with
minimal resources but maximum efficiency.


[23:15] - The critical role of customizing your
approach to different seller personalities.


[30:00] - Key takeaways on optimizing your sales
process for better outcomes.





Key Takeaways





1. Master the 80/20 Principle: Focus on the
actions that yield the greatest impact to streamline your
processes.


2. Build Genuine Connections: Authentic
relationships with sellers can lead to better deals and long-term
success.


3. Practice Smart Text Marketing: Use compliant
platforms like Launch Control to maintain ethical and legal
standards.


4. Adopt a Structured Sales Process: Qualify
leads carefully to maximize efficiency and effectiveness.


5. Adapt Communication Styles: Tailor your
approach to each seller’s personality to increase trust and close
deals successfully.





Links & Resources





• Connect with Jaren Barnes: Text “Marketing” to (219) 419-7797
to receive a free 30-minute coaching call (mention Josh Culler).


• Books Mentioned: “80/20 Sales and Marketing”
by Perry Marshall and “The 10X Rule” by Grant Cardone.





Closing





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tips and content. See you in the next episode!