Scale Your Marketing by Leading with Revenue with Matt Paxson

Ready to take your real estate business to the next level? In
this episode, we dive deep into the nuances of marketing and
sales delegation for real estate investors. I’m joined by my
friend, Matt Paxson, a seasoned real estate professional with
over 15 years of experience in the industry. Matt has seen it
all—from scaling his business from a few deals a month to
managing a high-volume operation, and he’s here to share the
secrets of building an effective marketing and sales process. We
discuss when to do things yourself and when it’s time to bring in
the experts, all while ensuring your marketing investments yield
maximum returns. Trust me, you won’t want to miss the invaluable
insights Matt provides!





We also cover essential tips for hiring third-party agencies,
strategies for lead generation, and Matt’s unique approach to
staying hands-on with sellers while balancing team management.
Whether you’re a solo investor looking to scale or someone
navigating partnerships and growth, this episode is packed with
actionable advice.





Episode Highlights:


[0:00] - Introduction


[1:15] - The challenge of deciding between DIY
marketing and outsourcing to professional agencies.


[3:32] - Why it’s crucial to hire
industry-specific experts for your marketing efforts.


[7:48] - Matt’s journey from managing everything
himself to outsourcing PPC and other lead gen strategies.


[14:50] - Building a revenue-first approach and
why leading with income matters before outsourcing.


[20:05] - The benefits of being hands-on with
sellers and the art of closing deals personally.


[26:45] - Structuring your team for optimal
performance and the importance of focusing on your strengths.





5 Key Takeaways:





1. Lead with Revenue: Before outsourcing
marketing tasks, ensure you’re generating enough income to
justify these expenses. This strategy ensures sustainability and
efficient growth.


2. Industry-Specific Expertise Matters: Hiring
agencies or individuals familiar with real estate investing
yields better results, as they understand the market’s unique
challenges and opportunities.


3. Do What You’re Good At: Focus on the tasks
that bring you joy and where you excel, like negotiating deals,
and delegate areas where you lack expertise.


4. Build Strong Systems: Before hiring, create
detailed systems and processes for your team to follow. This
approach sets everyone up for success and ensures consistency.


5. Master Lead Generation: Your leads are the
gold of your business. Prioritize quality lead generation and
have a well-thought-out strategy to convert those leads into
deals.





Links & Resources:





• Connect with Matt Paxson on Facebook:
https://www.facebook.com/matthewpaxson





Don’t forget to subscribe to the show and share it with your real
estate investing friends! If you enjoyed this episode, please
leave a review and check out my YouTube channel for more content
on real estate marketing and content strategies.