How Real Estate Investors Can Leverage Social Media & Content Marketing to Generate Leads & Build Brand

Welcome back to The REI Marketing Weekly! In this exciting start
to 2025, host Josh Culler unpacks the secrets of social media and
content marketing for real estate investors. Drawing from his
recent presentation for the Collective Genius mastermind, Josh
reveals practical strategies to generate motivated leads and
establish a powerful brand presence.





This episode is a must-listen for both beginners and seasoned
investors who want to make social media marketing work without
the overwhelm. From understanding your audience to crafting
effective content and staying consistent, Josh lays out a clear
roadmap for long-term success in marketing your real estate
business.





Timeline Highlights:





[00:00] - Reflecting on the holiday break and new plans for the
podcast.


[00:42] - Introducing the episode’s focus: social media marketing
for real estate investors.


[02:10] - Defining social media marketing, its benefits, and its
role in lead generation.


[08:06] - Identifying your “North Star” and aligning your
strategy with your goals.


[14:20] - The difference between advertising and content
marketing—and why you need both.


[17:35] - Overcoming roadblocks in content creation with tools
like ChatGPT.


[24:18] - Consistency as the cornerstone of a successful content
marketing strategy.





5 Key Takeaways:


1. Clarify Your Marketing Goals: Identify your
“North Star” and create a targeted strategy for your specific
audience, whether it’s motivated sellers or business
professionals.


2. Content Marketing Builds Trust: Unlike
advertising, content marketing focuses on providing value and
answering your audience’s questions to build credibility.


3. Know Your Audience’s Habits: Determine where
your target audience consumes media and focus your efforts on the
platforms they frequent most.


4. Embrace Tools for Efficiency: Use tools like
ChatGPT to generate content ideas and streamline your content
creation process.


5. Consistency is Key: Regularly posting quality
content is critical to building authority and generating
long-term leads. Stay committed to your schedule for best
results.





Closing Remarks:





Thank you for tuning in to The REI Marketing Weekly! If you
enjoyed this episode, don’t forget to subscribe, leave a review,
and share it with your network. Follow Josh on YouTube for more
actionable insights, or reach out directly on Instagram or
Facebook for personalized guidance. Here’s to making 2025 your
breakthrough year in real estate marketing!