Maximize Your Text Message Marketing to Close Deals with Michael Bartalomei

If you’re a real estate investor using or considering text
message marketing, this episode is a must-listen. I sit down with
Michael Bartolomei from Launch
Control, a powerful texting platform built specifically
for real estate investors. We dive deep into the best
practices for text message marketing, compliance
concerns, and why the term “text blasting” should be left in the
past.





Michael shares insider strategies on how to
ethically and effectively engage with leads, the
importance of lead nurturing, and how to
integrate text marketing with your other marketing
channels—like direct mail, PPC, and SEO—to maximize your
results. Plus, he reveals how top investors are using
texting not just for outreach, but as a powerful tool for
lead follow-up and conversions.





Episode Highlights:


[0:00] Introduction


[2:15] Debunking the “Text Marketing is Dead”
Myth – Why text marketing is still thriving despite
regulatory changes.


[7:40] How to Stay Compliant – The key
differences between text message marketing and solicitation, and
how to avoid getting flagged.


[12:30] The Right Way to Start a Conversation –
The best type of messages to send to get responses (without
getting blocked).


[19:10] The “Pivot” Strategy – How to smoothly
transition a text conversation into a phone call and close more
deals.


[26:45] Maximizing Your Marketing ROI – How to
integrate text marketing with other marketing channels like PPC
and direct mail for better results.


[34:20] Using Text Marketing for Lead Nurturing
– Why text messages aren’t just for outbound marketing, but also
for long-term relationship building.


[38:00] How to Get Started with Launch Control –
Michael shares how you can book a demo and leverage text
marketing the right way.





5 Key Takeaways:


1. Compliance is Key – Understanding the
difference between proper text marketing and solicitation helps
avoid legal issues and ensures long-term success.


2. Shift from “Text Blasting” to Smart Messaging
– Instead of sending mass, generic texts, focus on personalized
messages that engage leads.


3. The Power of Lead Nurturing – Texting isn’t
just for outbound marketing; it’s also a great tool for building
long-term relationships with potential sellers.


4. Integrate Texting with Other Marketing
Strategies – Combining text marketing with direct mail,
PPC, and SEO can improve conversion rates and maximize ROI.


5. Know When to Pivot to a Phone Call – The
ultimate goal of text marketing is to transition to a
conversation, making a discovery call the key step toward closing
deals.





Links & Resources:





Launch Control – launchcontrol.us


Michael’s Podcast: Deal Nation – Available on
all major platforms





If you found this episode valuable, subscribe, share, and leave a
review. Also, be sure to check out my YouTube
channel (Josh Culler) for more marketing strategies and
insights. See you next time.