Properly Scaling Your Marketing to Generate Leads & Build Brand with Brian Snider

If you’re a real estate investor struggling to balance multiple
marketing channels or unsure how to optimize your ad spend, this
episode is a must-listen. I sit down with my good friend
Brian Snider, a real estate marketing expert
from The Collective Genius, to break down the
essentials of building a stable and scalable marketing
strategy. Brian introduces the three-legged
stool analogy, explaining why relying on just one
marketing channel is a risky move—and how diversifying can help
you generate consistent leads and
maximize your return on investment.





We also dive deep into budgeting for marketing,
understanding ROI expectations, and
knowing when to cut or double down on a marketing
channel. Whether you’re a numbers person or just want a
clear strategy to improve your marketing results, this episode is
packed with actionable insights.





Episode Highlights


[0:00] - Introduction


[1:45] - The challenge real estate investors face in balancing
marketing channels


[3:12] - The three-legged stool concept:
Balancing inbound, outbound, and niche marketing strategies


[5:14] - Defining inbound vs. outbound marketing
and why you need both


[7:48] - How adding more marketing channels creates stability in
your business


[10:34] - How to determine a healthy return on ad spend
(ROAS) and when to reinvest


[12:20] - When to cut underperforming marketing channels and
focus on what works


[14:02] - How long should you test a new marketing
channel before making adjustments


[17:05] - The importance of tracking data and
making marketing decisions based on numbers


[18:10] - Why competition audits are key to
standing out in a crowded market


[20:45] - The evolution of direct mail, cold calling,
PPC, and digital ads in real estate


[22:30] - The impact of Google reviews on
branded vs. unbranded marketing approaches


[24:55] - How the rise of TV and online ads is shifting real
estate marketing strategies


[26:00] - The power of relationships in
marketing and why investors must focus on trust


[28:10] - Final thoughts on optimizing marketing budgets and
scaling effectively





5 Key Takeaways


1. Diversification is Key – Relying on a single
marketing channel is risky. Aim for at least three to build a
stable lead flow.


2. Test Before Cutting – Give a new marketing
strategy at least four to eight months before
deciding if it’s working.


3. Know Your Numbers – Track your marketing
spend, lead conversions, and ROI to make data-driven decisions.


4. Stand Out From the Competition – Analyze what
others are doing and differentiate your
messaging to capture more leads.


5. Relationships Matter – Marketing is no longer
just about transactions. Building trust with sellers leads to
more deals and referrals.





Links & Resources


• Learn more about The Collective Genius:
www.thecollectivegenius.com


• Contact Brian Snider:
Brian@thecollectivegenius.com


• Follow Brian on Instagram: @theindysnider





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