How to Get Investors to Chase YOU (Not the Other Way Around) with Ian Horowitz

In this episode of The REI Marketing Weekly, I sit down with Ian
Horowitz, a former firefighter turned real estate investor with a
nine-figure portfolio. Ian reveals how
content marketing, credibility-building, and strategic
networking helped him raise millions in private capital
and scale his business. We discuss why authority matters
in real estate investing, how to use books, podcasts,
and social media to attract investors, and the exact
process he follows to nurture relationships and close
deals. If you’re looking for practical, no-BS marketing
tactics to grow your investment business, this is a
must-listen!





5 Key Takeaways:





1. Your Network is Your Capital Source –
Investors are already in your circle; you just need to
let them know what you do. Start sharing your
journey and deals with friends, family, and acquaintances.





2. Content Creates Credibility – A book,
podcast, or even consistent social media posts
can establish you as an expert. People invest with those they
trust, and content builds trust.





3. Give Value Before You Ask for Money – Whether
it’s a free book, whitepaper, or educational
content, providing value first makes people more likely
to invest when the time comes.





4. Avoid Desperation When Raising Capital – The
key to getting investors on board? Scarcity and
confidence. Instead of chasing investors, create a
fear of missing out (FOMO) by positioning your
deals as exclusive opportunities.





5. Build a System for Long-Term Growth – Ian
automates his credibility-building through a
system that includes podcasting, social media content, email
marketing, and case studies—all designed to nurture
investors over time.





Episode Highlights & Timestamps:


[0:00] - Introduction


[1:10] - Ian’s background: From firefighter to real estate mogul


[3:45] - The moment Ian realized raising capital was easier than
he thought


[6:20] - Why your first step in raising capital
should be creating case studies


[7:30] - How writing a book helped Ian close a $5M
deal with seller financing


[10:15] - The biggest misconception about
content marketing for real estate


[12:40] - Social media vs. long-form content: What’s better for
credibility?


[15:25] - How to leverage speaking engagements and
networking for capital


[17:15] - The power of a well-placed free
resource in generating deals


[21:00] - Ian’s capital-raising funnel: How it
works and why it converts


[24:30] - The biggest mistake investors make
when trying to raise money


[26:50] - The “fear of missing out” (FOMO) approach to securing
investors


[29:30] - Ian’s step-by-step guide for beginners
raising private capital


[32:00] - Where to connect with Ian and learn more about his
strategies





Links & Resources:





Connect with Ian Horowitz:
www.equitywarehouse.com


Listen to Ian’s Podcast: The Real Estate Reserve
Podcast


Follow Ian on Instagram: @EquityWarehouse





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